FOOD + HOSPITALITY

COLD HEARTED GELATO

2026

Brand identity / Character design / Art direction / Packaging / Campaign

Cold Hearted Gelato East London identity with retro ice cream character

THE PROJECT

A playful identity for an East London gelato shop built around a retro ice-cream man with a smile that is a little too wide — nostalgic, funny and just a little menacing.

Cold Hearted Gelato character system

Cold Hearted Gelato colour palette and graphic language

Cold Hearted Gelato packaging system

Cold Hearted Gelato campaign poster series

Cold Hearted Gelato storefront and street applications

Cold Hearted Gelato merchandise