HOMELONDON, UK

FOOD + HOSPITALITY

PROOF

2021

Brand identity / Packaging / Art direction

PROOF bakery brand identity applied to bread packaging and printed materials

THE PROJECT

A bold, direct identity for a London sourdough bakery, built to feel warm, confident and instantly recognisable across packaging and the everyday café experience.

PROOF brand identity introductionPROOF bread packaging systemPROOF branded coffee cupPROOF illustration systemPROOF menu and printed touchpointsPROOF social campaign